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Koniec zbierania funduszy Zbierz więcej pieniędzy, sprzedając swój wpływ Saul Jason Nowy–
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Nr przedmiotu eBay: 186372119508
Parametry przedmiotu
- Stan
- ISBN
- 9780470597071
- Book Title
- End of Fundraising : Raise more Money by Selling Your Impact
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
- Item Weight
- 15.2 Oz
- Item Width
- 6.4 in
- Number of Pages
- 240 Pages
O tym produkcie
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470597070
ISBN-13
9780470597071
eBay Product ID (ePID)
99564388
Product Key Features
Book Title
End of Fundraising : Raise more Money by Selling Your Impact
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
15.2 Oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-048720
Dewey Edition
22
TitleLeading
The
Dewey Decimal
658.15/224
Table Of Content
Preface ix Introduction: The End of Fundraising as We Know It 1 Part I CAPTURING YOUR IMPACT: FROM ''WHAT'' TO ''SO WHAT?'' 27 1 From Accountability to Value 33 2 Measurement 47 3 Creating a Product Called Impact 59 Part II MARKETING YOUR IMPACT: HOW TO CONNECT YOUR VALUE TO THE MARKET 79 4 New Market Stakeholders 87 5 Not All Outcomes Are Created Equal 115 6 How to Increase Your Value 131 Part III SELLING YOUR IMPACT: CREATING AND CLOSING DEALS IN THE SOCIAL CAPITAL MARKET 143 7 It's Not About You, It's About Them 145 8 The Art of the Deal 161 9 The Seven Immutable Laws of Selling Your Impact 173 Conclusion: Implications of the Social Capital Market 177 Epilogue: Frequently Asked Questions 183 Notes 189 Acknowledgments 209 Index 211
Synopsis
Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues--education, the environment, health care, the arts, and animal rights--now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders., THE END OF FUNDRAISING Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they dont, they wont. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterdays "feel good" issues education, the environment, health care, the arts, and animal rights now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the worlds leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofits pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organizations impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders., Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts., Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's feel good issues--education, the environment, health care, the arts, and animal rights--now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to sell their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.
LC Classification Number
HG4027.65
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