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The Conversation Company: Zwiększ swój biznes poprzez kulturę, ludzi i...–
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- Kup terazThe Conversation Company: Zwiększ swój biznes poprzez kulturę, ludzi i...
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Znajduje się w: Aurora, Illinois, Stany Zjednoczone
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Szacowana między Cz, 9 maj a So, 11 maj do 43230
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Nr przedmiotu eBay: 196349950423
Ostatnia aktualizacja: 29-04-2024 13:48:26 CEST Wyświetl wszystkie poprawkiWyświetl wszystkie poprawki
Parametry przedmiotu
- Stan
- Do przyjęcia
- Uwagi sprzedawcy
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780749464738
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Conversation Company : Boost Your Business Through Culture, People and Social Media
- Item Height
- 0.5in
- Item Length
- 9.2in
- Publisher
- Kogan Page, The Limited
- Item Width
- 6.1in
- Item Weight
- 15.4 Oz
- Number of Pages
- 288 Pages
O tym produkcie
Product Information
In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and lessen their prospects of expansion. Because people now expect every brand to have a human "face," companies need to define a clear set of values and incorporate them in all company communication, to reflect the DNA of the organization to both employees and customers. The Conversation Company is aimed at helping organizations become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. Including interviews and case studies of companies such as Disney, Kodak, Nokia, Unilever, Zappos and Microsoft, The Conversation Company is based on solid research which will help organizations achieve sustainable success.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749464739
ISBN-13
9780749464738
eBay Product ID (ePID)
109579275
Product Key Features
Publication Name
Conversation Company : Boost Your Business Through Culture, People and Social Media
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9.2in
Item Height
0.5in
Item Width
6.1in
Item Weight
15.4 Oz
Additional Product Features
Lc Classification Number
Hf5415
Reviews
...hits the nail on the head when it describes the modern, forward-thinking organisation as one that listens before it speaks., "Imagine the power at your control. If you have ten thousand happy customers who each have a hundred Facebook or Twitter friends, that's potentially a million positive conversations about your company! Steven Van Belleghem shows you how to tap that amazing free resource to grow your business now." - David Meerman Scott "At Zappos, we found that the more we invested into customer service and the customer experience, the more we grew from word-of-mouth. The Conversation Company is for anyone interested in transforming a company's service level. -- Tony Hsieh , CEO of Zappos.com, Inc. "Great case studies and lessons. There are a growing number of businesses around the world that talk about the importance of social networks, social media and social engagement. A much smaller number of businesses 'really get it…' The cases that Steven has captured and the lessons that are shared will be valuable to business, both large and small, who lead with relationship and are intent on making the customer the focus of their purpose." -- Rod Brooks , VP and CMO PEMCO, 2011 Board President WOMMA (Word-of-Mouth Marketing Association) "This book is a must read guide to the shift from communications to conversations, encompassing both the cultural and the practical, leaving the reader in no doubt about the importance of action." -- Peter Boterman , Corporate Communications Director, Heinz Continental Europe, Split into short, snappy sections,Conversation Company offers practical tips backed up by with real examples from across the globe from Heineken and KLM to Google and Ralph Lauren. Vitally, the author includes examples of bad practice as well as good and the numerous case studies back up his theories and make the book highly readable. A professor at the Belgium-based Vlerick Business School, Steven's previous book, The Conversation Manager , won several awards and this one might well follow in the same vein., "Imagine the power at your control. If you have ten thousand happy customers who each have a hundred Facebook or Twitter friends, that's potentially a million positive conversations about your company! Steven Van Belleghem shows you how to tap that amazing free resource to grow your business now." - David Meerman Scott, It is widely accepted that social media has changed the world of marketing dramatically in the last few years, but few books sum up exactly what that is, and how to harness it, better than The Conversation Company by Steven Van Belleghem, "Imagine the power at your control. If you have ten thousand happy customers who each have a hundred Facebook or Twitter friends, that's potentially a million positive conversations about your company! Steven Van Belleghem shows you how to tap that amazing free resource to grow your business now." -- David Meerman Scott "At Zappos, we found that the more we invested into customer service and the customer experience, the more we grew from word-of-mouth. The Conversation Company is for anyone interested in transforming a company's service level. -- Tony Hsieh , CEO of Zappos.com, Inc. "Great case studies and lessons. There are a growing number of businesses around the world that talk about the importance of social networks, social media and social engagement. A much smaller number of businesses 'really get it…' The cases that Steven has captured and the lessons that are shared will be valuable to business, both large and small, who lead with relationship and are intent on making the customer the focus of their purpose." -- Rod Brooks , VP and CMO PEMCO, 2011 Board President WOMMA (Word-of-Mouth Marketing Association) "This book is a must read guide to the shift from communications to conversations, encompassing both the cultural and the practical, leaving the reader in no doubt about the importance of action." -- Peter Boterman , Corporate Communications Director, Heinz Continental Europe "...quite useful in understanding and shaping social business. It is a guide for managers to change their heart, mind and actions in order to adapt their organizations to the modern consumers and employee." -- Ekaterina Walter, Huffington Post Business "...an inspiring and highly motivating book about how to achieve productive conversations between businesses and customers that lead to a positive outcome and improved quality experience for both...a fascinating volume sure to inspire innovation and success." -- ForeWord Reviews "There isn't one organization or industry that can't benefit from The Conversation Company ." -- CMS Wire "Steven Van Belleghem outlines how social media can help promote customer interaction [and] a more friendly corporate culture, among other benefits... The Conversation Company is a core addition to business management collections." --Midwest Book Review "[E]ntreats organizations to adjust their structures to become business entities where people are the key drivers of growth, progress and company culture. …Business collections catering to managers will find this of particular interest." --The Bookwatch "I can certainly recommend it to anyone looking for ideas to maximize the value of social media." -- Gerardo Dada , The Adaptive Marketer, Steven's posts on Customer Think The Conversation Company on WOMMA Word Most U.S. companies listen to customers on social network sites- Steven quoted in Business Courier article, "Imagine the power at your control. If you have ten thousand happy customers who each have a hundred Facebook or Twitter friends, that's potentially a million positive conversations about your company! Steven Van Belleghem shows you how to tap that amazing free resource to grow your business now." -- David Meerman Scott "At Zappos, we found that the more we invested into customer service and the customer experience, the more we grew from word-of-mouth. The Conversation Company is for anyone interested in transforming a company's service level. -- Tony Hsieh , CEO of Zappos.com, Inc. "Great case studies and lessons. There are a growing number of businesses around the world that talk about the importance of social networks, social media and social engagement. A much smaller number of businesses 'really get it...' The cases that Steven has captured and the lessons that are shared will be valuable to business, both large and small, who lead with relationship and are intent on making the customer the focus of their purpose." -- Rod Brooks , VP and CMO PEMCO, 2011 Board President WOMMA (Word-of-Mouth Marketing Association) "This book is a must read guide to the shift from communications to conversations, encompassing both the cultural and the practical, leaving the reader in no doubt about the importance of action." -- Peter Boterman , Corporate Communications Director, Heinz Continental Europe "...quite useful in understanding and shaping social business. It is a guide for managers to change their heart, mind and actions in order to adapt their organizations to the modern consumers and employee." -- Ekaterina Walter, Huffington Post Business "...an inspiring and highly motivating book about how to achieve productive conversations between businesses and customers that lead to a positive outcome and improved quality experience for both...a fascinating volume sure to inspire innovation and success." -- ForeWord Reviews "There isn't one organization or industry that can't benefit from The Conversation Company ." -- CMS Wire "Steven Van Belleghem outlines how social media can help promote customer interaction [and] a more friendly corporate culture, among other benefits... The Conversation Company is a core addition to business management collections." --Midwest Book Review "[E]ntreats organizations to adjust their structures to become business entities where people are the key drivers of growth, progress and company culture. ...Business collections catering to managers will find this of particular interest." --The Bookwatch "I can certainly recommend it to anyone looking for ideas to maximize the value of social media." -- Gerardo Dada , The Adaptive Marketer
Table of Content
** Chapter - 00: Introduction; * Section - ONE: A world full of contradictions; ** Chapter - 01: Your company has unused conversation potential; ** Chapter - 02: Your company is full of paradoxes; * Section - TWO: The Conversation Company: culture, people and social media; ** Chapter - 03: The Conversation Company; ** Chapter - 04: Company culture - the heart of the Conversation Company; ** Chapter - 05: People are your most important source of conversations; ** Chapter - 06: Social media - the ideal partner for the Conversation Company; * Section - THREE: The four Cs for the management of the Conversation Company; ** Chapter - 07: Customer experience, conversation, content and collaboration; ** Chapter - 08: Customer experience; ** Chapter - 09: Conversation; ** Chapter - 10: Content; ** Chapter - 11: Collaboration; * Section - FOUR: How to become a Conversation Company in three easy steps; ** Chapter - 12: Integrate customer-oriented thinking and social media in three steps; ** Chapter - 13: Step 1: Building up knowledge and the necessary framework; ** Chapter - 14: Step 2: Choosing and implementing your pilot projects; ** Chapter - 15: Step 3: The way to full integration and the lever effect
Copyright Date
2012
Topic
Sales & Selling / Management, Marketing / General, Business Communication / General, Customer Relations, Web / Social Media, E-Commerce / Internet Marketing, Management
Lccn
2012-000161
Dewey Decimal
658.8/02
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics
Opis przedmiotu podany przez sprzedawcę
Informacje o firmie
Thrift Books Global, LLC
TB Thrift Books
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98188 Seattle, WA
United States
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Nr przedmiotu eBay: 196349950423
Ostatnia aktualizacja: 29-04-2024 13:48:26 CEST Wyświetl wszystkie poprawkiWyświetl wszystkie poprawki
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