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Guy Kawasaki Enchantment (Paperback)

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Book Title
Enchantment : the Art of Changing Hearts, Minds, and Actions
Publication Name
Enchantment
Title
Enchantment
Subtitle
The Art of Changing Hearts, Minds, and Actions
Author
Guy. Kawasaki
Format
Trade Paperback
ISBN-10
1591845831
EAN
9781591845836
ISBN
9781591845836
Publisher
Penguin Publishing Group
Genre
Psychology, Business & Economics
Release Year
2012
Release Date
31/12/2012
Language
English
Country/Region of Manufacture
US
Item Height
0.7in
Item Length
7.9in
Item Width
5.2in
Item Weight
7 Oz
Publication Year
2012
Topic
Leadership, Marketing / General, Business Communication / Meetings & Presentations, Organizational Behavior, General, Management, Interpersonal Relations
Number of Pages
240 Pages

O tym produkcie

Product Information

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con-verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591845831
ISBN-13
9781591845836
eBay Product ID (ePID)
117326958

Product Key Features

Book Title
Enchantment : the Art of Changing Hearts, Minds, and Actions
Author
Guy. Kawasaki
Format
Trade Paperback
Language
English
Topic
Leadership, Marketing / General, Business Communication / Meetings & Presentations, Organizational Behavior, General, Management, Interpersonal Relations
Publication Year
2012
Genre
Psychology, Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
7.9in
Item Height
0.7in
Item Width
5.2in
Item Weight
7 Oz

Additional Product Features

Grade from
Twelfth Grade
Reviews
"An informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs." -Kirkus Reviews   "Kawasaki provides insights so valuable we all wish we'd had them first." -Robert B. Cialdini, author of Influence   "The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential." -Sir Richard Branson   "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this." -Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business   "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well." -Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University   "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting." -Jack Covert, 1-800-CEO-READ   "Read this book to create a company as enchanting as Apple." -Steve Wozniak, co-founder of Apple "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ." -Michael Gartenberg, research director, Gartner "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands." -Robert Scoble, Rackspace videoblogger, "Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs." -Kirkus review   "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting." -Jack Covert, 1-800-CEO-READ   "Read this book to create a company as enchanting as Apple." -Steve Wozniak, co-founder of Apple "Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential." -Sir Richard Branson, Founder of the Virgin Group "Kawasaki provides insights so valuable we all wish we'd had them first." -Robert B. Cialdini, author of Influence: Science and Practice "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ." -Michael Gartenberg, research director, Gartner "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this." -Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well." -Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands." -Robert Scoble, Rackspace videoblogger, "An informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs." -Kirkus Reviews   "Kawasaki provides insights so valuable we all wish we'd had them first." -Robert B. Cialdini, author of Influence   "The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential." -Sir Richard Branson   "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this." -Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business   "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well." -Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting." -Jack Covert, 1-800-CEO-READ   "Read this book to create a company as enchanting as Apple." -Steve Wozniak, co-founder of Apple "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ." -Michael Gartenberg, research director, Gartner "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands." -Robert Scoble, Rackspace videoblogger
Target Audience
Trade
Dewey Decimal
658.8001/9
Dewey Edition
22

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