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Me 2.0: Build a Powerful Brand to Achieve Career Success by Schawbel, Dan
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Parametry przedmiotu
- Stan
- ISBN
- 9781427798206
- Book Title
- Me 2.0 : Build a Powerful Brand to Achieve Career Success
- Publisher
- Kaplan Publishing
- Item Length
- 9 in
- Publication Year
- 2009
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.7 in
- Genre
- Business & Economics
- Topic
- Careers / General, Personal Success, Careers / Job Hunting, E-Commerce / Internet Marketing
- Item Weight
- 12.2 Oz
- Item Width
- 6 in
- Number of Pages
- 236 Pages
O tym produkcie
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
1427798206
ISBN-13
9781427798206
eBay Product ID (ePID)
70924165
Product Key Features
Book Title
Me 2.0 : Build a Powerful Brand to Achieve Career Success
Number of Pages
236 Pages
Language
English
Topic
Careers / General, Personal Success, Careers / Job Hunting, E-Commerce / Internet Marketing
Publication Year
2009
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
12.2 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2008-047878
Reviews
""Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over. But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success , says it can be even more important to create a distinctive, marketable role for yourself in a recession."" U.S. News & World Report "" Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card."" Entrepreneur ""[Schawbel] presents a very detailed and comprehensive guide to employing a full arsenal of mostly online tools -- including social networking -- to develop a public persona that will enable you to be the go-to person for your area of expertise. In addition, he provides a very thoughtful set of self-assessments and bullet points for evaluating and acting upon the appropriate combination of tactics to ensure that top of mind attention is paid." Miami Herald ""Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert in Gen-Y personal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions."" Miami Herald ""This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or 'how we market ourselves to others.'"" Library Journal ""The Business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market."" Gary Vaynerchuk, host and founder of Wine Library TV ""[ Me 2.0 ] is well written and logically organized. The book also includes a glossary that is accurate and concise. This was an added feature that added value to the book as a whole."" ZDNet.com, "Noni Carter is an important new voice in black literature. Get on board now because we'll be hearing from her for a long, long time."-- Reginald Hudlin, producer/director ofHouse PartyandBoomerangand author ofThe Black PantherSeries, "Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over. But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success,says it can be even more important to create a distinctive, marketable role for yourself in a recession." -U.S. News & World Report"Me 2.0is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card." -Entrepreneur , "Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over. But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success,says it can be even more important to create a distinctive, marketable role for yourself in a recession." -U.S. News & World Report"Me 2.0is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card." -Entrepreneur "[Schawbel] presents a very detailed and comprehensive guide to employing a full arsenal of mostly online tools -- including social networking -- to develop a public persona that will enable you to be the go-to person for your area of expertise. In addition, he provides a very thoughtful set of self-assessments and bullet points for evaluating and acting upon the appropriate combination of tactics to ensure that top of mind attention is paid."-Miami Herald "Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert inGen-Ypersonal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions." -Miami Herald "This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or 'how we market ourselves to others.'"-Library Journal "The Business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market." -Gary Vaynerchuk, host and founder of Wine Library TV "[Me 2.0] is well written and logically organized. The book also includes a glossary that is accurate and concise. This was an added feature that added value to the book as a whole."-ZDNet.com , "Few young novelists have the gift, range, and courage to tackle the sin of Slavery. Noni Carter does just that. And she does it well. ReadGood Fortuneand know that she has that rare quality of a natural storyteller--simple, poetic, and intensely emotional. This is extraordinary writing, rich in history, full of triumph." -- Kwame Alexander, author ofCrush: Love Poems, and founder of Book-in-a-Day, Inc., "Noni Carter is an old wise soul in the body of a beautiful young woman. She has listened to the elders and the ancestors and brought us a story from the past that gives hope to our present and future. " -- Bertice Berry, author ofRedemption SongandThe Ties That Bind, "Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over. But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success,says it can be even more important to create a distinctive, marketable role for yourself in a recession." -U.S. News & World Report"Me 2.0is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card." -Entrepreneur "Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert inGen-Ypersonal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions." -Miami Herald "The Business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market." -Gary Vaynerchuk, host and founder of Wine Library TV , "Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over. But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success,says it can be even more important to create a distinctive, marketable role for yourself in a recession." -U.S. News & World Report"There is a path in this book. It leads through reality all the way to truth. In this landmark book, Dan Schawbel reveals how you can and must be your own brand. It will be your most powerful marketing weapon -- if you do it right. And in these pages are the keys to doing it right." - Jay Conrad Levinson, father of guerilla marketing and author of the "Guerilla Marketing" series of books with over 20 million sold in 60 languages"Me 2.0is an invaluable tool for everyone struggling to get ahead in a Web 2.0 world, and Dan Schawbel is the perfect guide. The glossary alone is worth the price of admission." -Bo Burlingham, Editor-at-Large, Inc. Magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big"Dan Schawbel's thorough and systematic approach will prove useful to anyone engaged in a job search, or more accurately looking to find the right career." -Dipak C. Jain, Dean, Kellogg School of Management, Northwestern University"A great roadmap to create and implement your personal marketing plan in the digital era." -John A. Quelch, Lincoln Filene Professor of Business Administration, Senior Associate Dean, Harvard Business School "A decade ago, Tom Peters introduced us the world of "The Brand Called You." Now, Dan Schawbel offers a terrific field guide for navigating the terrain that has emerged. Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand." -Daniel H. Pink,New York Timesbestselling author ofA Whole New MindandThe Adventures Of Johnny Bunko , "Noni Carter was only a child when she first conceived of this story of a young girl's journey from freedom to slavery and back to ultimate freedom--but her debut novel is written with wisdom and heart far beyond her years. Well researched and delightfully well-written,Good Fortuneis an empowering testament to history that will move readers both young and old." -- Tananarive Due, American Book Award-winning author ofThe Black RoseandJoplin's Ghost, "Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over. But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success,says it can be even more important to create a distinctive, marketable role for yourself in a recession." -U.S. News & World Report"Me 2.0is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card." -Entrepreneur "Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert inGen-Ypersonal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions." -Miami Herald
Dewey Edition
22
Dewey Decimal
650.1
Synopsis
"The "handbook for surviving and thriving in the digital age. Highlights include: An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. A complementary ......, The handbook for surviving and thriving in the digital age. Highlights include: -An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. -Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. - A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). -Proven advice on branding from leading industry experts. -Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches. -Strategies for creating an online and offline presence for career protection and self- promotion., "The "handbook for surviving and thriving in the digital age. Highlights include: An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). Proven advice on branding from leading industry experts. Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches. Strategies for creating an online and offline presence for career protection and self-promotion., The way we control our careers is changing, due to the rise in competition and growth of Web 2.0. In order to extend our reach, visibility, and networking capabilities, we must turn to personal branding. Remember that You are the brand! In Me 2.0, personal branding expert Dan Schawbel gives you the tools for building a powerful personal brand that WILL give you a competitive advantage in the marketplace including: How to really use online social networks, blogs, videos, and podcasts to your advantage A 4-step strategy for discovering, creating, communicating, and maintaining your personal brand The secrets to networking effectively-both online and offline Proven branding advice from industry experts and insiders Whether you're looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success! Book jacket.
LC Classification Number
HF5381.S285 2009
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