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Mark Tungate Luxury World (Hardback)

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Book Title
Luxury World
Publication Name
Luxury World : the Past, Present and Future of Luxury Brands
Title
Luxury World
Subtitle
The Past, Present and Future of Luxury Brands
Author
Mark Tungate
Format
Hardcover
ISBN-10
0749452633
EAN
9780749452636
ISBN
9780749452636
Publisher
Kogan Page, The Limited
Genre
Business & Finance
Release Year
2009
Release Date
03/10/2009
Language
English
Country/Region of Manufacture
GB
Item Height
0.8in
Item Length
9.5in
Item Width
6.4in
Item Weight
20.4 Oz
Publication Year
2009
Type
Textbook
Number of Pages
272 Pages

O tym produkcie

Product Information

The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749452633
ISBN-13
9780749452636
eBay Product ID (ePID)
73276936

Product Key Features

Author
Mark Tungate
Publication Name
Luxury World : the Past, Present and Future of Luxury Brands
Format
Hardcover
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Length
9.5in
Item Height
0.8in
Item Width
6.4in
Item Weight
20.4 Oz

Additional Product Features

Lc Classification Number
Hd9999.L852t86 2009
Reviews
"The luxury world is a truly global community. Mark Tungate's new book offers valuable insight into its workings and the psychology of its citizens." - Ye Ying, Editor,The Economic Obsever(China), "A tour de force on the evolution of luxury, from logo-driven excess to the rediscovered treasures of discretion and taste. In his scrutiny of many different brands, Mark Tungate shows that savoir faire, not flash, is what counts. A beautiful and compelling book for readers who have moved beyond bling to a luxury that lasts" - Stuart McCullough, Head of Sales and Marketing, Bentley, " An accurate and eloquent peek into the glamorous world of luxury brands." - Reggie Ansah, Editor-in-Chief, Luxure magazine, "The luxury world is a truly global community. Mark Tungate's new book offers valuable insight into its workings and the psychology of its citizens." - Ye Ying, Editor, The Economic Obsever (China), A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style., "A tour de force on the evolution of luxury, from logo-driven excess to the rediscovered treasures of discretion and taste. In his scrutiny of many different brands, Mark Tungate shows that savoir faire, not flash, is what counts. A beautiful and compelling book for readers who have moved beyond bling to a luxury that lasts." --Stuart McCullough, Head of Sales and Marketing, Bentley, "A tour de force on the evolution of luxury, from logo-driven excess to the rediscovered treasures of discretion and taste. In his scrutiny of many different brands, Mark Tungate shows that savoir faire, not flash, is what counts. A beautiful and sompelling book for readers who have moved beyong bling to a luxury that lasts" - Stuart McCullough, Head of Sales and Marketing, Bentley, He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)., "The luxury world is a truly global community. Mark Tungate's new book offers valuable insight into its workings and the psychology of its citizens." --Ye Ying, Editor, The Economic Obsever (China), " An accurate and eloquent peek into the glamorous world of luxury brands." --Reggie Ansah, Editor-in-Chief, Luxure magazine
Table of Content
00: Introduction: The evolution of luxury; 01: The dream weavers; 02: The last artisans; 03: Romancing the stones; 04: Watching the watchmakers; 05: Auto attraction; 06: Fractional high-flyers; 07: Super yachts; 08: Haute property; 09: Deluxe nomads; 10: Art brands; 11: Upscale retail; 12: Digital luxury; 13: By royal appointment; 14: In champagne country; 15: The wines of paradise; 16: The chef; 17: Well-being; 18: The knowledge economy; 19: The gift of time; 20: Sustainable luxury
Copyright Date
2010
Target Audience
College Audience
Topic
Marketing / General, Consumer Guides, Investments & Securities / Commodities / General, Management
Lccn
2009-027020
Dewey Decimal
338.47
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Référence

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