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Jeff Lawson Ask Your Developer (Hardback)

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Parametry przedmiotu

Stan
Nowy: Nowa, nieczytana, nieużywana książka w idealnym stanie, wszystkie strony, bez uszkodzeń. Aby ...
Book Title
Ask Your Developer
Publication Name
Ask Your Developer : How to Harness the Power of Software Developers and Win in the 21st Century
Title
Ask Your Developer
EAN
9780063018297
ISBN
9780063018297
Publisher
HarperCollins
Format
Hardcover
Release Year
2021
Release Date
18/02/2021
Item Height
1in
Item Length
9.3in
Item Width
6.3in
Item Weight
16.3 Oz
Author
Jeff Lawson
Language
English
Subtitle
How to Harness the Power of Software Developers and Win in the 21
ISBN-10
0063018292
Country/Region of Manufacture
US
Genre
Business & Finance
Subject
Computing & Internet
Contributor
Eric Ries (Foreword by)
Publication Year
2021
Type
Textbook
Number of Pages
304 Pages

O tym produkcie

Product Information

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers-not just grind through rote tasks. From Google and Amazon, to one-person online software companies-companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal-building great digital products and experiences. How to compete in the digital economy In short: Ask Your Developer.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0063018292
ISBN-13
9780063018297
eBay Product ID (ePID)
10038259510

Product Key Features

Author
Jeff Lawson
Publication Name
Ask Your Developer : How to Harness the Power of Software Developers and Win in the 21st Century
Format
Hardcover
Language
English
Publication Year
2021
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Length
9.3in
Item Height
1in
Item Width
6.3in
Item Weight
16.3 Oz

Additional Product Features

Lc Classification Number
Qa76.76.D47l3948
Reviews
"Jeff Lawson's Ask Your Developer is the ultimate guide for creating a software developer culture that unlocks the passion, creativity, and empathy needed to build amazing products and succeed in the digital economy." -- Marc Benioff, chair and CEO of Salesforce "Jeff shows business leaders at every level how to unlock growth and innovation while empowering their talent. Crisp and easy to read." -- Padmasree Warrior, founder, CEO, and president of Fable Group Inc. and former CTO of Cisco "Thank you, Jeff, for teaching both developers and business leaders how to speak the same language--this is going to smash so many misconceptions that get in the way of innovation." -- Anil Dash, CEO of Glitch, entrepreneur, and writer "Engineering is one of the most creative jobs in the world. Jeff's Ask Your Developer philosophy is spot on--unleashing the creativity of developers is the key to innovation, no matter what industry you are in." -- Werner Vogels, CTO of Amazon "I've been studying culture in companies for a long time, and I've talked to hundreds of CEOs. What Jeff and the team have done is one of the most complete and thoughtful approaches to culture I've come across yet. Ask Your Developer is a must-read for any leader who is looking for a playbook from one of the most intentional CEOs I've interviewed." -- Adam Bryant, coauthor of The CEO Test, Jeff Lawson's Ask Your Developer is the ultimate guide for creating a software developer culture that unlocks the passion, creativity, and empathy needed to build amazing products and succeed in the digital economy.
Topic
Industries / Computers & Information Technology, Leadership, Knowledge Capital, General
Lccn
2020-034250
Dewey Decimal
005.1068
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Mathematics

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