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Co zostaje w Vegas: Świat danych osobowych - Adam Tanner, 1/1 miejsce

Tekst oryginalny
What Stays in Vegas : The World of Personal Data - Adam Tanner, 1st/1st
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Znajduje się w: Daly City, California, Stany Zjednoczone
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Parametry przedmiotu

Stan
Bardzo dobry: Książka była czytana i nie wygląda jak nowa, ale jest nadal w doskonałym stanie. ...
Region
World
Topic
Privacy, Consumer Behavior, Business Ethics, Gambling / General (See Also Self-Help / Compulsive Behavior / Gambling), Public Policy / Science & Technology Policy, Economic Conditions, Marketing / Direct
ISBN
9781610394185
Book Title
What Stays in Vegas : The World of Personal Data-Lifeblood of Big Business-And the End of Privacy As We Know It
Item Length
9.5in
Publisher
Public Affairs
Publication Year
2014
Format
Hardcover
Language
English
Item Height
1.2in
Author
Adam Tanner
Genre
Law, Games & Activities, Business & Economics, Political Science
Item Width
6.5in
Item Weight
20.2 Oz
Number of Pages
336 Pages

O tym produkcie

Product Information

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favourite hostess might be, and exactly how to keep them coming back for more.Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.

Product Identifiers

Publisher
Public Affairs
ISBN-10
1610394186
ISBN-13
9781610394185
eBay Product ID (ePID)
201600146

Product Key Features

Book Title
What Stays in Vegas : The World of Personal Data-Lifeblood of Big Business-And the End of Privacy As We Know It
Author
Adam Tanner
Format
Hardcover
Language
English
Topic
Privacy, Consumer Behavior, Business Ethics, Gambling / General (See Also Self-Help / Compulsive Behavior / Gambling), Public Policy / Science & Technology Policy, Economic Conditions, Marketing / Direct
Publication Year
2014
Genre
Law, Games & Activities, Business & Economics, Political Science
Number of Pages
336 Pages

Dimensions

Item Length
9.5in
Item Height
1.2in
Item Width
6.5in
Item Weight
20.2 Oz

Additional Product Features

Lc Classification Number
Hv6711.T36 2014
Reviews
"[A] very readable account about our disappearing privacy... What Stays in Vegas is both readable and entertaining, and in a similar manner as Michael Lewis's writings, Tanner provides interesting stories about the people and companies that are now so directly involved in our personal lives." Winnipeg Free Press "I would recommend the Tanner book with the excellent title of What Stays in Vegas ." Inside Higher Ed "A compelling read on what companies are doing, how they get our information, what they do with it, and how some business approaches are more respectful of privacy than others" Irish Times "Tanner illustrates his arguments with a traditional, vivid example from the business and entertainment world: Caesars Palace in Las Vegas...Tanner weaves this example into a gripping account of the modern direct-marketing industry... In this fascinating look at the dazzling if suffocating domain of digital information gathering, Tanner concludes that it is returning us to a world of farms and villages, where intimate details of everyone's lives were public knowledge." Kirkus Reviews , *starred* review, Data may be to the 21st century economy what oil was to the 20th, a hugely valuable asset essential to economic life and often a source of conflict. This entertaining yet deeply informative book is a great guide to what has, or hasn't, happened and to what lies ahead." — Lawrence Summers, former Secretary of the Treasury of the United States, & President Emeritus and Charles W. Eliot University Professor of Harvard University In Adam Tanner's fast-paced investigative report, What Stays in Vegas , we learn that the great advances of the digital age, access and interconnectedness, also carry great risks. Never before has information about one's identity been more valuable or easier to track for insights—and advantage. As we continue gathering data to unlock the secrets of our pasts and futures, here's what I hope doesn't ‘stay in Vegas': the need to read Tanner's book to figure out how to balance the promise of personalization against the threats posed to privacy. It's much too important a question to leave to the roll of dice." — Henry Louis Gates, Jr., Alphonse Fletcher University Professor of Harvard University, [A] masterpiece...Tanner's book is one of the best business books written this year; in fact, it is one of the best business books in this century. It reminds me of Joe Nocera's first book, A Piece of the Action , in that it combines detailed knowledge of his subject matter with an excellent writing style, countless personal interviews and observations of events." Don McNay, Huffington Post What Stays in Vegas is an engrossing, story-packed takedown of the data industry… What Stays in Vegas offers a narrative that transforms Big Data from spreadsheet-dull to a racy read people will pay attention to." Financial Times The book provides an insider's look at the business of assembling, packaging and reselling data, and it uses glittery Las Vegas to show that kind of information at work." Dina Temple-Raston, Washington Post Mr. Tanner's engaging book is realistic." Marc Levinson, Wall Street Journal Tanner illustrates his arguments with a traditional, vivid example from the business and entertainment world: Caesars Palace in Las Vegas…Tanner weaves this example into a gripping account of the modern direct-marketing industry… In this fascinating look at the dazzling if suffocating domain of digital information gathering, Tanner concludes that it is returning us to a world of farms and villages, where intimate details of everyone's lives were public knowledge." Kirkus Reviews , *starred* review Data may be to the 21st century economy what oil was to the 20th, a hugely valuable asset essential to economic life and often a source of conflict. This entertaining yet deeply informative book is a great guide to what has, or hasn't, happened and to what lies ahead." Lawrence Summers, former Secretary of the Treasury of the United States, & President Emeritus and Charles W. Eliot University Professor of Harvard University In Adam Tanner's fast-paced investigative report, What Stays in Vegas , we learn that the great advances of the digital age, access and interconnectedness, also carry great risks. Never before has information about one's identity been more valuable or easier to track for insights—and advantage. As we continue gathering data to unlock the secrets of our pasts and futures, here's what I hope doesn't ‘stay in Vegas': the need to read Tanner's book to figure out how to balance the promise of personalization against the threats posed to privacy. It's much too important a question to leave to the roll of dice." Henry Louis Gates, Jr., Alphonse Fletcher University Professor of Harvard University, "Although What Stays in Vegas starts with insights gained from casino data, the book is even more interesting when it delves into the occasionally questionable practices of other businesses that use personal data for profit." Capital Times, (Madison (WI) "Data may be to the 21st century economy what oil was to the 20th, a hugely valuable asset essential to economic life and often a source of conflict. This entertaining yet deeply informative book is a great guide to what has, or hasn't, happened and to what lies ahead." Lawrence Summers, former Secretary of the Treasury of the United States, & President Emeritus and Charles W. Eliot University Professor of Harvard University, One of the Washington Post's 50 Notable Nonfiction Books of 2014 "[A] masterpiece...Tanner''s book is one of the best business books written this year; in fact, it is one of the best business books in this century. It reminds me of Joe Nocera''s first book, A Piece of the Action , in that it combines detailed knowledge of his subject matter with an excellent writing style, countless personal interviews and observations of events." Don McNay, Huffington Post " What Stays in Vegas is an engrossing, story-packed takedown of the data industry... What Stays in Vegas offers a narrative that transforms Big Data from spreadsheet-dull to a racy read people will pay attention to." Financial Times "The book provides an insider's look at the business of assembling, packaging and reselling data, and it uses glittery Las Vegas to show that kind of information at work." Dina Temple-Raston, Washington Post "Mr. Tanner''s engaging book is realistic." Marc Levinson, Wall Street Journal "Although ''What Stays in Vegas' starts with insights gained from casino data, the book is even more interesting when it delves into the occasionally questionable practices of other businesses that use personal data for profit." Kim Ukura, Madison (WI) Capital Times "[A] very readable account about our disappearing privacy... What Stays in Vegas is both readable and entertaining, and in a similar manner as Michael Lewis''s writings, Tanner provides interesting stories about the people and companies that are now so directly involved in our personal lives." Winnipeg Free Press "I would recommend the Tanner book with the excellent title of What Stays in Vegas ." Inside Higher Ed "A compelling read on what companies are doing, how they get our information, what they do with it, and how some business approaches are more respectful of privacy than others" Irish Times "Tanner illustrates his arguments with a traditional, vivid example from the business and entertainment world: Caesars Palace in Las Vegas...Tanner weaves this example into a gripping account of the modern direct-marketing industry... In this fascinating look at the dazzling if suffocating domain of digital information gathering, Tanner concludes that it is returning us to a world of farms and villages, where intimate details of everyone's lives were public knowledge." Kirkus Reviews , *starred* review "Although What Stays in Vegas starts with insights gained from casino data, the book is even more interesting when it delves into the occasionally questionable practices of other businesses that use personal data for profit." Capital Times, (Madison (WI) "Data may be to the 21st century economy what oil was to the 20th, a hugely valuable asset essential to economic life and often a source of conflict. This entertaining yet deeply informative book is a great guide to what has, or hasn't, happened and to what lies ahead." Lawrence Summers, former Secretary of the Treasury of the United States, & President Emeritus and Charles W. Eliot University Professor of Harvard University "In Adam Tanner's fast-paced investigative report, What Stays in Vegas , we learn that the great advances of the digital age, access and interconnectedness, also carry great risks. Never before has information about one's identity been more valuable or easier to track for insights--and advantage. As we continue gathering data to unlock the secrets of our pasts and futures, here's what I hope doesn't ''stay in Vegas': the need to read Tanner's book to figure out how to balance the promise of personalization against the threats posed to privacy. It's much too important a question to leave to the roll of dice." Henry Louis Gates, Jr., Alphonse Fletcher University Professor of Harvard University, [A] masterpiece...Tanner's book is one of the best business books written this year; in fact, it is one of the best business books in this century. It reminds me of Joe Nocera's first book, A Piece of the Action , in that it combines detailed knowledge of his subject matter with an excellent writing style, countless personal interviews and observations of events." Don McNay, Huffington Post The book provides an insider's look at the business of assembling, packaging and reselling data, and it uses glittery Las Vegas to show that kind of information at work." Dina Temple-Raston, Washington Post Mr. Tanner's engaging book is realistic." Marc Levinson, Wall Street Journal Tanner illustrates his arguments with a traditional, vivid example from the business and entertainment world: Caesars Palace in Las Vegas…Tanner weaves this example into a gripping account of the modern direct-marketing industry… In this fascinating look at the dazzling if suffocating domain of digital information gathering, Tanner concludes that it is returning us to a world of farms and villages, where intimate details of everyone's lives were public knowledge." Kirkus Reviews , *starred* review Data may be to the 21st century economy what oil was to the 20th, a hugely valuable asset essential to economic life and often a source of conflict. This entertaining yet deeply informative book is a great guide to what has, or hasn't, happened and to what lies ahead." Lawrence Summers, former Secretary of the Treasury of the United States, & President Emeritus and Charles W. Eliot University Professor of Harvard University In Adam Tanner's fast-paced investigative report, What Stays in Vegas , we learn that the great advances of the digital age, access and interconnectedness, also carry great risks. Never before has information about one's identity been more valuable or easier to track for insights—and advantage. As we continue gathering data to unlock the secrets of our pasts and futures, here's what I hope doesn't ‘stay in Vegas': the need to read Tanner's book to figure out how to balance the promise of personalization against the threats posed to privacy. It's much too important a question to leave to the roll of dice." Henry Louis Gates, Jr., Alphonse Fletcher University Professor of Harvard University, [A] masterpiece...Tanner's book is one of the best business books written this year; in fact, it is one of the best business books in this century. It reminds me of Joe Nocera's first book, A Piece of the Action , in that it combines detailed knowledge of his subject matter with an excellent writing style, countless personal interviews and observations of events." Don McNay, Huffington Post What Stays in Vegas is an engrossing, story-packed takedown of the data industry… What Stays in Vegas offers a narrative that transforms Big Data from spreadsheet-dull to a racy read people will pay attention to." Financial Times The book provides an insider's look at the business of assembling, packaging and reselling data, and it uses glittery Las Vegas to show that kind of information at work." Dina Temple-Raston, Washington Post Mr. Tanner's engaging book is realistic." Marc Levinson, Wall Street Journal A compelling read on what companies are doing, how they get our information, what they do with it, and how some business approaches are more respectful of privacy than others" Irish Times Tanner illustrates his arguments with a traditional, vivid example from the business and entertainment world: Caesars Palace in Las Vegas…Tanner weaves this example into a gripping account of the modern direct-marketing industry… In this fascinating look at the dazzling if suffocating domain of digital information gathering, Tanner concludes that it is returning us to a world of farms and villages, where intimate details of everyone's lives were public knowledge." Kirkus Reviews , *starred* review Data may be to the 21st century economy what oil was to the 20th, a hugely valuable asset essential to economic life and often a source of conflict. This entertaining yet deeply informative book is a great guide to what has, or hasn't, happened and to what lies ahead." Lawrence Summers, former Secretary of the Treasury of the United States, & President Emeritus and Charles W. Eliot University Professor of Harvard University In Adam Tanner's fast-paced investigative report, What Stays in Vegas , we learn that the great advances of the digital age, access and interconnectedness, also carry great risks. Never before has information about one's identity been more valuable or easier to track for insights—and advantage. As we continue gathering data to unlock the secrets of our pasts and futures, here's what I hope doesn't ‘stay in Vegas': the need to read Tanner's book to figure out how to balance the promise of personalization against the threats posed to privacy. It's much too important a question to leave to the roll of dice." Henry Louis Gates, Jr., Alphonse Fletcher University Professor of Harvard University, One of the Washington Post's 50 Notable Nonfiction Books of 2014 "[A] masterpiece...Tanner's book is one of the best business books written this year; in fact, it is one of the best business books in this century. It reminds me of Joe Nocera's first book, A Piece of the Action , in that it combines detailed knowledge of his subject matter with an excellent writing style, countless personal interviews and observations of events." Don McNay, Huffington Post " What Stays in Vegas is an engrossing, story-packed takedown of the data industry... What Stays in Vegas offers a narrative that transforms Big Data from spreadsheet-dull to a racy read people will pay attention to." Financial Times "The book provides an insider's look at the business of assembling, packaging and reselling data, and it uses glittery Las Vegas to show that kind of information at work." Dina Temple-Raston, Washington Post "Mr. Tanner's engaging book is realistic." Marc Levinson, Wall Street Journal "Although 'What Stays in Vegas' starts with insights gained from casino data, the book is even more interesting when it delves into the occasionally questionable practices of other businesses that use personal data for profit." Kim Ukura, Madison (WI) Capital Times, Tanner illustrates his arguments with a traditional, vivid example from the business and entertainment world: Caesars Palace in Las Vegas…Tanner weaves this example into a gripping account of the modern direct-marketing industry… In this fascinating look at the dazzling if suffocating domain of digital information gathering, Tanner concludes that it is returning us to a world of farms and villages, where intimate details of everyone's lives were public knowledge."— Kirkus Reviews , *starred* review Data may be to the 21st century economy what oil was to the 20th, a hugely valuable asset essential to economic life and often a source of conflict. This entertaining yet deeply informative book is a great guide to what has, or hasn't, happened and to what lies ahead." — Lawrence Summers, former Secretary of the Treasury of the United States, & President Emeritus and Charles W. Eliot University Professor of Harvard University In Adam Tanner's fast-paced investigative report, What Stays in Vegas , we learn that the great advances of the digital age, access and interconnectedness, also carry great risks. Never before has information about one's identity been more valuable or easier to track for insights—and advantage. As we continue gathering data to unlock the secrets of our pasts and futures, here's what I hope doesn't ‘stay in Vegas': the need to read Tanner's book to figure out how to balance the promise of personalization against the threats posed to privacy. It's much too important a question to leave to the roll of dice." — Henry Louis Gates, Jr., Alphonse Fletcher University Professor of Harvard University
Copyright Date
2014
Lccn
2014-019481
Dewey Decimal
338.76179509793135
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

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