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Wewnątrz Coca-Coli: historia życia dyrektora generalnego budowania najpopularniejszej marki na świecie–
by Isdell, Neville | HC | Good
US $5,17
Około19,83 zł
Stan:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Zobacz więcejinformacji o stanie
Dobry
Książka, która była czytana, ale nadal jest w dobrym stanie. Na okładce widoczne są nieznaczne ślady używania, np. zadrapania, ale książka nie jest rozerwana i nie ma dziur. Przy książkach w twardej oprawie mogą brakować obwoluty. Większość stron jest nieuszkodzona tzn., że ewentualne zagięcia lub rozdarcia są sporadyczne, podkreślenia ołówkiem są minimalne i nie ma żadnych zaznaczeń markerem czy notatek na marginesach. Książka ma wszystkie strony. Aby poznać więcej szczegółów i opis uszkodzeń lub wad, zobacz aukcję sprzedającego.
Dostępne: 2
- Kup terazWewnątrz Coca-Coli: historia życia dyrektora generalnego budowania najpopularniejszej marki na świecie
Wysyłka:
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Znajduje się w: Aurora, Illinois, Stany Zjednoczone
Dostawa:
Szacowana między Pn, 30 wrz a Śr, 2 paź do 43230
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Nr przedmiotu eBay: 373699558979
Ostatnia aktualizacja: 22-08-2024 10:29:48 CEST Wyświetl wszystkie poprawkiWyświetl wszystkie poprawki
Parametry przedmiotu
- Stan
- Dobry
- Uwagi sprzedawcy
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780312617950
- Book Title
- Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
- Publisher
- St. Martin's Press
- Item Length
- 7.6 in
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Industries / Food Industry, Corporate & Business History
- Item Weight
- 13.1 Oz
- Item Width
- 5.3 in
- Number of Pages
- 272 Pages
O tym produkcie
Product Identifiers
Publisher
St. Martin's Press
ISBN-10
031261795X
ISBN-13
9780312617950
eBay Product ID (ePID)
14038259238
Product Key Features
Book Title
Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
Number of Pages
272 Pages
Language
English
Topic
Industries / Food Industry, Corporate & Business History
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
13.1 Oz
Item Length
7.6 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-026763
Reviews
"Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership."-- Publishers Weekly (starred review), "Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard, India, A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business., Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general., Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership., "Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership."-- Publishers Weekly (starred review) " Reading this book is much like listening to your grandfather tell his life story-if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general."-- Booklist "A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." Business Standard, India
Synopsis
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success., ""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. "Inside Coca-Cola" is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
LC Classification Number
HD9349.S634C645 2011
Opis przedmiotu podany przez sprzedawcę
Informacje o firmie
Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
Oświadczam, że wszystkie moje działania związane ze sprzedażą będą zgodne z wszystkimi przepisami i regulacjami UE.
Zarejestrowany jako sprzedawca-firma
Opinie sprzedawców (5 355 407)
- p***t (874)- Opinie wystawione przez kupującego.Ostatni miesiącZakup potwierdzonyCover had markings of ex – library book but otherwise exactly as described in very good condition
- p***t (874)- Opinie wystawione przez kupującego.Ostatni miesiącZakup potwierdzonyWas advertised as very good condition with possible limited marking on the cover pages. However it had obnoxious pink highlighting throughout the book. The reason I give it neutral is because when I reported it they immediately gave me a full refund
- d***s (20)- Opinie wystawione przez kupującego.Ostatni miesiącZakup potwierdzonyThe book had a tear in the dust cover that was not noted. And the dust cover was filthy and had to be cleaned immediately. The dust cover was dull looking from all the grime and dirt on it. I was able to clean the dust cover but the item description was not accurate.