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If Then: How the Simulmatics Corporation Invented the Future autorstwa Lepore, Jill–
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Znajduje się w: Aurora, Illinois, Stany Zjednoczone
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Szacowana między Cz, 9 maj a So, 11 maj do 43230
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Nr przedmiotu eBay: 374084335492
Ostatnia aktualizacja: 28-04-2024 12:25:17 CEST Wyświetl wszystkie poprawkiWyświetl wszystkie poprawki
Parametry przedmiotu
- Stan
- Dobry
- Uwagi sprzedawcy
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 1631496107
- Book Title
- IF Then : How Simulmatics Corporation Invented the Future
- Item Length
- 9.6in
- Publisher
- Liveright Publishing Corporation
- Publication Year
- 2020
- Format
- Hardcover
- Language
- English
- Item Height
- 1.5in
- Genre
- Biography & Autobiography, Technology & Engineering, Computers, Mathematics, History, Political Science
- Topic
- Privacy & Surveillance (See Also Social Science / Privacy & Surveillance), Social Aspects, United States / 20th Century, Algebra / General, Databases / Data Mining, History, Science & Technology
- Item Width
- 6.4in
- Item Weight
- 24.7 Oz
- Number of Pages
- 432 Pages
O tym produkcie
Product Information
The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths , came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation's leading social scientists--"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"--Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a "People Machine" that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their "People Machine" from New York, Washington, Cambridge, and even Saigon, Simulmatics' clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration's ill-fated attempt to predict race riots. The company's collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains. The scientists of Simulmatics believed they had invented "the A-bomb of the social sciences." They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.
Product Identifiers
Publisher
Liveright Publishing Corporation
ISBN-10
1631496107
ISBN-13
9781631496103
eBay Product ID (ePID)
14038432932
Product Key Features
Book Title
IF Then : How Simulmatics Corporation Invented the Future
Format
Hardcover
Language
English
Topic
Privacy & Surveillance (See Also Social Science / Privacy & Surveillance), Social Aspects, United States / 20th Century, Algebra / General, Databases / Data Mining, History, Science & Technology
Publication Year
2020
Genre
Biography & Autobiography, Technology & Engineering, Computers, Mathematics, History, Political Science
Number of Pages
432 Pages
Dimensions
Item Length
9.6in
Item Height
1.5in
Item Width
6.4in
Item Weight
24.7 Oz
Additional Product Features
Lc Classification Number
Qa76.9.D343l47 2020
Reviews
[Lepore] pulls no punches in criticizing the folly of trying to understand human behavior via algorithm, and the corrosive consequences of trying to hack democracy. The result is . . . a perceptive work of historically informed dissent., A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing., Timely.... Lepore weaves her narrative across continents and through time with engaging, conversational prose. Her characters' personalities, families, affairs, fights and constant gossiping come alive, thanks to extensive troves of family papers and interviews with those closest to them., A beautifully written and intellectually rigorous account of the origins of the science of predictive analytics and behavioral data science in the cold war era., A staff writer for the New Yorker and Harvard professor, Lepore knows how to spin out a winning historical study. Here, she dives deep into matters that have seldom attracted scholarly attention. . . As Lepore convincingly demonstrates, the work of Simulmatics paved the way for later manipulators of psychology and public opinion such as Facebook. . . . A fascinating, expertly guided exploration of a little-known corner of the recent past., In this page-turning, eye-opening history, Jill Lepore reveals the Cold War roots of the tech-saturated present, in a thrilling tale that moves from the campaigns of Eisenhower and Kennedy to ivied think tanks, Madison Avenue ad firms, and the hamlets of Vietnam. Told with verve, grace, and humanity, If Then is an essential, sobering story for understanding our times., Everything Jill Lepore writes is distinguished by intelligence, eloquence, and fresh insight. If Then is that, and even more: It's absolutely fascinating, excavating a piece of little-known American corporate history that reveals a huge amount about the way we live today and the companies that define the modern era., In If Then, Lepore skillfully argues that their use of technology brought us to this current political climate., ""A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing."", Jill Lepore reveals how this forgotten company invented the data-weapons of the future. If Then is simultaneously gripping and absolutely terrifying., "Lepore is a brilliant and prolific historian with an eye for unusual and revealing stories, and this one is a remarkable saga, sometimes comical, sometimes ominous: a "shadow history of the 1960s," as she writes.... Lepore finds in it a plausible untold origin story for our current panopticon: a world of constant surveillance, if not by the state then by megacorporations that make vast fortunes by predicting and manipulating our behavior--including, most insidiously, our behavior as voters.... It didn't have to be this way. That is Lepore's final message: history is not inevitable.", Lepore writes history like a poet. In If Then she yet again binds lyrical storytelling to meticulous archival research to tell a gigantic story from our past., In another fast-paced narrative, Jill Lepore brilliantly uncovers the history of the Simulmatics Corporation, which launched the volatile mix of computing, politics, and personal behavior that now divides our nation, feeds on private information, and weakens the strength of our democratic institutions., [A] rich account. . . . Lepore's exceptional skill as storyteller and her sharp eye for seemingly quotidian details and small coincidences lend the Simulmatics world an intimate--and at times deliciously gossipy--feeling. . . . As Lepore notes, after the 1960 Kennedy election, the idea that politicians might use advertising, psychological tricks, or even new technology in order to sway elections in their favor was still shocking to the public. But 60 years later, it's such an accepted part of American political life that it takes a historian to excavate the moment in time where such notions began to cohere., Fascinating.... Over the last decade, Lepore, a Harvard history professor and New Yorker staff writer, has repeatedly shown herself to be an uncommonly astute and insightful interpreter of American history, and one of her many strengths is the moral clarity that infuses her writing.... [with] a nimble fluency that can be exhilarating., Data science, Jill Lepore reminds us in this brilliant book, has a past, and she tells it through the engrossing story of Simulmatics, the tiny, long-forgotten company that helped invent our data-obsessed world, in which prediction is seemingly the only knowledge that matters. A captivating, deeply incisive work.
Target Audience
Trade
Lccn
2020-008058
Dewey Decimal
303.483409
Dewey Edition
23
Illustrated
Yes
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Nr przedmiotu eBay: 374084335492
Ostatnia aktualizacja: 28-04-2024 12:25:17 CEST Wyświetl wszystkie poprawkiWyświetl wszystkie poprawki
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