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Branding: Bardzo krótkie wprowadzenie (bardzo krótkie wprowadzenie) od Jones Nowy..–
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Ostatnia aktualizacja: 16-09-2024 10:44:37 CEST Wyświetl wszystkie poprawkiWyświetl wszystkie poprawki
Parametry przedmiotu
- Stan
- PublishedOn
- 2017-06-22
- Title
- Branding: A Very Short Introduction (Very Short Introductions)
- ISBN
- 9780198749912
- Subject Area
- Référence, Business & Economics
- Publication Name
- Branding
- Publisher
- Oxford University Press, Incorporated
- Item Length
- 6.9 in
- Subject
- Marketing / General, Consumer Guides, General
- Publication Year
- 2017
- Series
- Very Short Introductions Ser.
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Item Weight
- 5 Oz
- Item Width
- 4.4 in
- Number of Pages
- 160 Pages
O tym produkcie
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198749910
ISBN-13
9780198749912
eBay Product ID (ePID)
229688298
Product Key Features
Number of Pages
160 Pages
Language
English
Publication Name
Branding
Publication Year
2017
Subject
Marketing / General, Consumer Guides, General
Type
Not Available
Subject Area
Référence, Business & Economics
Series
Very Short Introductions Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
5 Oz
Item Length
6.9 in
Item Width
4.4 in
Additional Product Features
LCCN
2016-962481
Reviews
"An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert." - Prof Leslie de Chernatony, Aston Business School, "An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert." - Prof Leslie de Chernatony, Aston Business School "An excellent introduction superbly written by a much respected expert." - Professor Leslie de Chernatony "Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice...a true master of branding." - Mary Jo Hatch, author of Organization: A Very Short Introduction and co-author of Taking Brand Initiative "The clearest and truest explanation of branding you're likely to encounter anywhere." - Marty Neumeier, author of The Brand Gap "Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must have introduction, - as well as food for thought for the advanced reader." - Tilde Heding, author, brandscaper, lecturer Copenhagen Business School
Illustrated
Yes
Table Of Content
1. The branding of everything2. The complex thing called 'brand'3. Five versions of branding4. How branding works5. The big business of branding6. The art and science of branding7. The good and bad in branding8. The death and life of brandingReferencesFurther ReadingIndex
Intended Audience
Trade
Synopsis
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable., Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be., Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape.In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word "brand", he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable., Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape.In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
LC Classification Number
HF5415.1255
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